Female hero by ECCO shoes


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ida backlund

Feeling very honoured that Ecco shoes praised me as a female hero, and that their HQ in Denmark called me and that they wanted me as their front person for their new collection and campaign SHAPE. Feeling thankful that they think I’m a inspiration and a woman who shape the world with my innovation and compassion. This kind words makes my heart and soul very happy because I have all my life chose to work and create in my own way to make a difference. Maybe not in the way society tells us, and school teaches us. I’m the boss of my own life. I’ve always based my decisions on what my heart tells me, and what makes me happy. To see the potensional and creativity in people, and let them grow. That feeling to create things out of a vision to fulfil your dreams, and to help and see others fulfil their dreams.

Read the media klipp here: 


Read about the campaign here:

I’m also in the jury together with Martina Bonnier and Lene H Nedergaard . We will choose four women who in total will win 50.000kr! Do you know a true female hero,  don’t hasitate to nominate her!

Entrepreneur of the year vs Mom of the year


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Being booth a entrepreneur and a Mom is the best thing in the world. Yesterday we celebrated Mother’s Day here in Sweden. I became a mother 5 years ago, and that was the happiest day of my life. At that time I was also in the middle of a very intense phase of building up Rapunzel and we were growing very fast. My daughter has grown up hanging with me at home, in the office, following me too meetings and exciting trips. Now I like to chare a memory with you. Just four weeks after my daughter come into the this world, she accompany me on a very special dinner at Stockholm City Hall. That evening in 2011, I received a national award as the year’s female rising star in Sweden at the Entrepreneur of the year gala. A fantastic price I’m incredibly proud and grateful for. It was a night to rememberEspecially when I got to share that moment with my beloved daughter in my arms.

Att både va Entrepreneur och mamma är det bästa jag vet. Igår var det morsdag. För 5 år sedan blev jag mamma. Den lyckligaste dagen i mitt liv. Det var också en tid då jag var mitt i en väldigt intensiv fas i att bygga upp Rapunzel. Därför har min dotter under åren fått följa med mej på kontoret, på möten och spännande resor.  Nu vill jag dela ett minne med er. Bara 4 veckor efter att Milla kommit till världen fick hon följa med mej på en mycket speciell middag i Stockholms stadshus. Den kvällen 2011 mottog jag nämligen ett nationellt pris som Årets kvinnliga stjärnskott i Sverige på Entrepreneur of the year galan. Ett fantastiskt fint pris jag är otroligt stolt och tacksam över. Det var en trevlig och kväll, som jag för alltid kommer att minnas. Speciellt då jag fick dela den stunden med min älskade dotter i famnen.

Congratulations all the mothers out there, you are all worthy of  a “mother of the year” golden medal for doing what you do. You are perfect just the way you are and remember that everything is possible. You should never choose between being a mother and your career- you can do booth. / Grattis på morsdag alla mammor, ni alla är världa en “Mom of the year” medalj runt halsen för det ni gör! Du är perfekt, precis som du är,  och glöm inte att du ska aldrig behöva välja mellan att vara mamma och att göra karriär- du kan göra båda.

Love /Ida

 

Welcome to my world 


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ida-sittande

 

Welcome to my world. Here you can follow my entrepreneurial life and I hope to inspire with my story and ideas and thoughts.

Följ med mig i min vardag och förhoppningsvis ska jag kunna peppa och motivera dig att våga satsa på dig själv och dina drömmar!

Love Ida