Female hero by ECCO shoes

ida backlund

Feeling very honoured that Ecco shoes praised me as a female hero, and that their HQ in Denmark called me and that they wanted me as their front person for their new collection and campaign SHAPE. Feeling thankful that they think I’m a inspiration and a woman who shape the world with my innovation and compassion. This kind words makes my heart and soul very happy because I have all my life chose to work and create in my own way to make a difference. Maybe not in the way society tells us, and school teaches us. I’m the boss of my own life. I’ve always based my decisions on what my heart tells me, and what makes me happy. To see the potensional and creativity in people, and let them grow. That feeling to create things out of a vision to fulfil your dreams, and to help and see others fulfil their dreams.

Read the media klipp here: 

Read about the campaign here:

I’m also in the jury together with Martina Bonnier and Lene H Nedergaard . We will choose four women who in total will win 50.000kr! Do you know a true female hero,  don’t hasitate to nominate her!